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June 23 - 25, 2025
Denver, Colorado
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Note: The schedule is subject to change.

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IMPORTANT NOTE: Timing of sessions and room locations are subject to change.

Wednesday June 25, 2025 2:30pm - 2:50pm MDT
When you think about the role of "design" on an infrastructure team, it's common to think about slicker interfaces or nicer branding. While that might be true, the impact of design-thinking can go far deeper.

In this talk, we'll walk through an unlikely collaboration between our platform engineers and product designers and how this partnership has enabled deep, strategic change from the bottom up.

We'll talk about how we went from "building a technology" to "building a product", allowing us to both increase adoption to our platform and improve our overall product across a balanced mix of developer needs and business asks -- all without sacrificing platform reliability or quality.

We’ll also share tips on how to bring this kind of thinking to your platform team, with or without dedicated designers.
Speakers
avatar for Luis Queral

Luis Queral

Senior Product Designer, The New York Times
Luis Queral is a software designer and artist based in Baltimore, MD. He works for the New York Times helping lead design efforts on their infrastructure team. He is frequently, and deliberately out of his element and enjoys driving the design strategy of complex software projects... Read More →
Wednesday June 25, 2025 2:30pm - 2:50pm MDT
Bluebird Ballroom 3B
  cdCon
  • Audience Experience Level Any

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