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June 23 - 25, 2025
Denver, Colorado
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Note: The schedule is subject to change.

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Open Source as a Business Imperative: Leveraging PEST Analysis for Strategic Alignment - Kazumi Sato & Masayuki Kuwata, Sony Group Corporation
Monday June 23, 2025 3:35pm - 4:15pm MDT
Bluebird Ballroom 3G
Open source has become a critical component of modern business strategy, yet its importance has often been overlooked in traditional strategic discussions. This presentation demonstrates how PEST analysis can be used to clarify its strategic value.

We validated Sony's history with open source initiatives in electronics, gaming, and film production, this analysis shows how these efforts aligned with favorable external factors. This provides insights into how open source drives innovation and talent acquisition.

Looking forward, this presentation explores how companies can strategically align their open source initiatives with current political, economic, social, and technological trends. This includes understanding the impact of emerging regulations, generative AI, and the evolution of distributed collaboration.

Participants gain valuable insights into the strategic importance of open source and learn how to effectively advocate for open source initiatives within their organizations. This presentation offers practical tips for engaging both management and engineers in open source activities, ensuring that open source becomes a key driver of business success.
Speakers
avatar for Kazumi SATO

Kazumi SATO

Chief Software Engineer, Chief Open Source Strategist, Distinguished Engineer, Sony Group Corporation
Kazumi SATO is a Distinguished Engineer in Sony. He has been working on Linux-based system software for various Sony products. He also has been working on OSS compliance and relationship with communities in Sony Group. Since 2002, when Sony started to use Linux, he has been leading... Read More →
avatar for Masayuki Kuwata

Masayuki Kuwata

Senior Manager, Sony Group Corporation
Masayuki Kuwata is the OSPO leader of Sony Group Corporation since April 2022. Previously worked on developing embedded software for camcorders and cameras. Currently leading the open source strategy across business units. Organizer of Japan OSPO Local Meetup in Japanese, supported... Read More →
Monday June 23, 2025 3:35pm - 4:15pm MDT
Bluebird Ballroom 3G
  OSPOCon

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